Buying an automobile is always a tough choice for a consumer. They have to think through a lot of variables that will affect their purchase. Consumers need to figure out what company they want to buy from, how much they are willing to spend, what type of automobile they want, color, perks, how to pay for or finance the purchase, and much more. For as much as we love cars we sure don’t make the decision to buy them a very easy one!
There’s some good news for anyone thinking of making an automobile purchase though. According to Bloomberg Businessweek, “U.S. consumers rated automakers this year at the same level as the record-high satisfaction score they gave in 2009.” This means that automakers have been picking up the slack since 2009. Quality is up and so that means customers are more satisfied.
If you have a hard time deciding between U.S. manufactured cars or foreign cars, there is some input about this as well. “U.S. brands, while improving the most, scored lower than European and Asian autos.” So outside manufacturers still out-do the U.S. in terms of quality and satisfaction. If those two factors are the most important to you as a consumer, you might want to stick with foreign-made automobiles.
It’s important to recognize that U.S. brands are improving. If you like the idea of buying American and also reduced costs from domestic production, U.S. brands are still a good idea. It’s all about what you want as a consumer, especially since this year shows general satisfaction throughout the entire market.
So if a new automobile purchase is on your radar you might want to move it up to this year. The trend in quality and satisfaction might not continue into 2013. There’s no way to know for sure how the automobile market will go. Even trusted and consistent Toyota has had some quality issues that have taken its satisfaction rating down a few notches. Be a smart consumer and do your research this year!Back To All Consumer Resources