Feb 2013 TV ad by Directv shows small dog attacked and swept away by eagle - DIRECTV
I was watching TV with my family last night (Feb 9, 2013) when an ad by DirecTV was aired showing a couple leaving their home with a small dog (Chihuahua). As the dog exits the front door to the house, a large bird (eagle) sweeps down and grabs the little dog with its talons. In a moment, the predator bird flies away with the little dog, and we know it will have killed and eaten this dog as the logical conclusion.
This is not funny nor amusing. What is the purpose but to terrorize the consumer by showing a horrible scene. EVERYBODY who owns a dog, whether small or large, loves their dog as a family member. The loss of a dog to an accident is tragic. The loss of a dog to a predator attack is emotionally disturbing and damaging — not only to anyone who has suffered this experience — but to people who have dogs.
This is like showing a TV ad with a mother suddenly having someone steal her child in a moment of distraction. Not funny. Not TV-worthy.
So what does this tell us about DIRECTV that allows such an ad to be aired. If an advertising agency suggested this ad, I would fire them.
IT WILL BE A COLD DAY IN HELL BEFORE I SIGN UP WITH DIRECTV.
The loss of a family’s small dog to a predator attack does happen in the “real world” and is something that causes fear and concern. My family was deeply disturbed by this ad and suffered hurt as a result. It is no way to sell a product or service. Shame on DIRECTV. BOYCOTT DIRECTV.
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